ChemDesign is strictly a toll chemical manufacturer, meaning they only make chemicals under contract for other companies. When we were asked to create a video for them, the first question we had was what is ChemDesign's value proposition? Why should a customer (often another chemical company) contract with ChemDesign instead of one of the many other toll manufacturers?
After discussions with their management and staff, we began to see a common thread that permeated their culture. They had a collaborative spirit toward working with their customers to find better ways to improve their processes. That collaboration could result in lower costs, better yields and faster speeds to market.
After shooting for two days in frigid Marinette, Wisconsin we came back to the studio and created a video that clearly defines the value of collaboration for ChemDesign's customers.