New North
Fast Forward 1.0 Video

Background

When the New North Small Business & Entrepreneurship Committee developed Fast Forward 1.0, a program designed to help high-growth start-ups and existing businesses find mentors, talent and financing, they needed a way to explain and promote it.

They hired freelance illustrator Mick Walsh to illustrate the programs' key points on a large whiteboard in our studio. After carefully planning the visual direction, we captured video of the illustrations as they were drawn.

Through extensive editing, in which the speed of the illustrations were timed to fit the voiceover, the final video was produced.

It was debuted at the Technology & Human Innovation Networking Conference — THINC!, hosted by Insight Publications at the EAA in Oshkosh.