R. Sabee's Blue Ribbon Puppy Training Pads are the number one seller in the category on the Walmart.com website. While in discussions about additional product offerings, Walmart.com suggested that R. Sabee make a product demonstration video to be put on the appropriate web pages as a means to increase sales.
We worked with R. Sabee to identify dog owners that would fit the concept we had developed, and then arranged to capture video at their homes. After lighting and blocking the two camera shoot at each of the homes, we went into our editing suite.
Motion graphics were designed and created, clips were assembled, music and voice over were added to create the final video. It was then uploaded to Walmart.com and YouTube for maximum exposure.